There is no formula for a client photo or for a wedding. Each family, each high school senior, each wedding is unique. The magic comes from listening to the individual and from interacting during the session. The budget doesn't matter, the venue doesn't matter, the personalities and the relationships tell the stories; it is the job of the photographer to bring more than the necessary equipment and the technical skills to use them, it is his or her job to interact and to listen and to anticipate problems and prevent them or to solve them seamlessly so that the client receives photographs that are cherished memories. That is my mission statement: "Listen, create relationships, solve problems, and deliver cherished memories." - Rich Coyle, Rich In Memories